Verganti, Roberto
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Design-driven Innovation. Cambiare Le Regole Della Competizione Innovando Radicalmente Il Significato Dei Prodotti E Dei Servizi
Overcrowded
Overcrowded: Designing Meaningful Products in a World Awash with Ideas
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Overcrowded: Designing Meaningful Products in a World Awash with Ideas (Design Thinking, Design Theory)
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